1

Brand Creation and Market Positioning

• Brand Story and Identity: We developed a compelling brand narrative that positioned CUBE Recovery as a leader in advanced cooling wearables for surgical and athletic recovery. The brand was built around the concept of helping users "perform at their peak," emphasizing the precision, comfort, and style of CUBE's products.
• Visual Identity: Signature crafted a sleek and modern visual identity that reflected the high-quality, innovative nature of CUBE’s products. This included designing logos, packaging, and marketing materials that conveyed the brand’s mission and appeal.

3

Successful Fundraising Rounds

• First Round: CUBE successfully raised initial seed funding, which allowed the company to finalize the development of its wearable devices and prepare for market entry.
• Second Round: Following the initial success, CUBE secured additional funding by leveraging the investor pitch deck and prospectus developed by Signature. This funding was used to expand the product line and increase production capacity.
• Third Round: The final round of funding, driven by CUBE’s demonstrated market traction and growing brand recognition, provided the capital needed for large-scale marketing efforts and international expansion.

4

Marketing and Sales Strategy

• Digital Marketing and Advertising: Signature implemented targeted digital advertising campaigns aimed at orthopedic surgeons, physical therapists, athletic trainers, and first responders. These campaigns were designed to raise awareness of CUBE’s products and drive sales.
• Sales Tools and Brochures: We developed high-impact sales tools and brochures that clearly communicated the benefits of CUBE’s products to potential customers and partners.

Results

The partnership between CUBE Recovery and Signature Brand Factory resulted in the following key outcomes:

• Successful Brand Launch: CUBE Recovery was successfully launched with a strong brand identity that resonated with both consumers and investors.
• Multiple Rounds of Funding: CUBE secured three successful rounds of investor funding, providing the capital needed to bring their products to market and scale the business.
• Market Penetration and Expansion: With a well-executed marketing strategy, CUBE was able to penetrate key markets, including orthopedic recovery and performance gear for first responders, leading to significant growth and market presence.