Insights - Signature Brand Factory

The Genius Movie Marketing Strategy for Greta Gerwig’s Barbie

Greta Gerwig’s Barbie has become a smashing success worldwide. Even before its release on July 21st, there was constant buzz surrounding the film, with many people eagerly awaiting its release. Not only is Barbie fun for kids, but it’s nostalgia touches the hearts of...

Twitter Will Be Paying Users for Ads

On June 10th, Twitter’s former CEO Elon Musk announced that they will soon be paying creators for ads in their replies. “First block payment totals $5M,” Musk tweeted, “Note, the creator must be verified and only ads served to verified users count.” Since Musk...

3D ADs are Eye-Catching to Passersby

In the digital advertising world, 3D ads have become the latest phenomenon with billboards popping up in London, Tokyo, and other cities around the world. The ultra realism of the billboard’s visuals effectively capture people’s attention, making them stop and view...

Apple’s New AR Headset is a Gamechanger

On June 5th, Apple announced the launch of its new AR headset, the Apple Vision Pro. This headset will utilize augmented reality to display apps in three-dimensional form in front of the user's eyes. They will be able to browse anything from the Internet, their photo...

The Rise of AI in Marketing and Businesses

Artificial intelligence, also known as “AI” has been on the rise with programs such as ChatGPT, DALL-E-2, and Snapchat AI becoming popular worldwide. These machines mimic human intelligence by combining already pre-existing data and generating them for users. 77% of...

All Things Video Marketing and Why it Matters

Are you having trouble with engagement and interaction on your social media posts? If you’re not up to date with video marketing, it is time you should be.Video marketing is one of the most powerful marketing trends on the rise. 68% of people say they prefer short...

The Future of Advertising

I thought it would be interesting to begin this blog series with a look at the future of advertising. (I like that because it’s impossible to be proven wrong!). But actually, I think it’s something worth pondering. Remember when? I began my advertising career in 1978...

Growing Your Brand When The Market Is Not.

In our previous blog post, “Are You Demanding Enough from Your Agency?,” we listed 10 questions that marketers should be asking their agencies. The acid test was this: if your current agency waffles, cops-out or phrases their answer in the form of a thinly-veiled...

The Changing Face of Video

Perhaps because it’s snuck up on us we don’t see it for what it really is. The change has been both subtle and dramatic. Although it may have felt like an evolution, in reality, it’s been a revolution. Video – the way we view it, the way it’s made, where and how we...

The New Brand Populism

In 2010 I wrote a book called Baby Boomer Bust about the effects of the economic meltdown on the vaunted baby boomer generation. It was based on a survey we took in late 2009/2010 of several hundred boomers. What did we learn? They were not happy campers, not at all....

Are You Demanding Enough from Your Agency?

Vince Lombardi used to say, “Fatigue makes cowards of us all.” Let me paraphrase and apply that thought to marketing communications: “Inertia makes commodities of all brands.” Yes, inertia. There can be a certain “lethargy” in marketing communications. Too many...

THE NUTS AND BOLTS OF BRANDING