UCONN UNLEASHED
Background
When most Connecticut residents were asked about their perception of UConn, their immediate response would be “basketball.” In fact, when we asked Connecticut residents where they thought UConn ranked as a public research institution, most estimated in the 90s out of 650 public universities, while in fact it was ranked number 19 by US News and World Report.
Solution
The solution involved uniting a diverse and complex system of brand managers within UConn departments, named schools, institutes, health centers and associations with a common theme -Unleash. The Unleash Campaign is geared to build awareness of the limitless possibilities for undergrad and grad students, faculty, and health professionals at UConn. The campaign’s launch ads and video highlighted new faculty members with significant research accomplishments, which in turn inspired faculty/researchers throughout the world to join the UConn team.
Results
The campaign motivated a record number of prestigious faculty members from around the globe to come to the University.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
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