A DIFFERENT KIND OF RENAL THERAPY PROVIDER
Background
RRI was a different kind of renal therapy provider. From their own research they were always learning how to provide better, safer care—proven protocols, single-use dialyzers, ultra-pure water, and more. They came to Signature because they wanted the dialysis community to know more about the good work they were doing.
Solution
When RRI met with Signature, they were met with bigger, bolder ideas than even they had expected. We proposed rebranding RRI’s clinics as Avantus Renal Therapy, and developing creative approaches to tell the clinics’ story. Signature also led a process to design the ideal clinic of the future, and to begin now taking steps to get there.
Results
The new Avantus brand called for private renal suites with personal comforts and digital entertainment, a nationwide Call Center, a care concierge for intake and scheduling, progressive therapies including home therapies, and support to help every patient get on the transplant registry. This concept has been introduced successfully into several markets and is leading the wave of change in how dialysis is administered to patients. Signature helped RRI redefine the marketplace.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
Hours of Operation: Monday to Friday 9:00am — 5:00pm
