Experience the Difference
Background
Naugatuck Bank, a well-respected member of the local business community, found its turf being invaded by large national and regional banks such as Bank of America, Liberty Bank and Webster Bank as they were all pouring lots of dollars in Connecticut media. In light of this competitive onslaught, Naugatuck needed to elevate its presence in the local marketplace.
Approach
From research, Signature learned that Naugatuck Savings Bank received high marks from customers, but was not on the radar screen of noncustomers. Additionally, Naugatuck had a few secret weapons. Its line-up of products was progressive – online banking, a Call Center, Investment Center and Internet Cafe. Plus they were willing to lend. The bank emphasized friendly customer service, and had long been active in the community, as were many individual employees.
Results
Using the tagline “Experience the Difference,” we effectively told the bank’s story, focusing on individual points of difference, in television, newspaper advertising, direct mail, and public relations and allowing the bank to thrive within the new competitive landscape.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
Hours of Operation: Monday to Friday 9:00am — 5:00pm
