Making a differance eating right
Background
Healthy Home Packaged Meals were developed to support the nutritional guidelines for dialysis patients. Good nutrition is an important part of renal therapy however, most patients don’t eat the way they should and more than half are malnourished. Healthy Home addressed this issue head on with its nutritional formulation and appropriateness for the entire family. Significantly, the products are delivered directly to the patient’s door. The challenge for Signature was to capture the family’s attention and convince them to purchase the meals.
Solution
Without question, the name, branding and packaging had to have strong appeal, reinforcing the brand’s key core values. A website had to make ordering easy. Signature also created strategies and communications to educate families and caregivers that eating right really makes a difference. It means feeling better and having a better life.
Results
Now patients have a line of products which are specifically optimized to their disease state and are nutritional and tasty.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
Hours of Operation: Monday to Friday 9:00am — 5:00pm
