Evolving the Brand
Brand Evolution
Fresenius Medical Care is a giant in the renal care marketplace. Both horizontally and vertically integrated, Fresenius provides products and services from device manufacturing to pharmaceutical development and manufacturing to logistics management and clinic operations. As such, FMC touches nearly every possible aspect of the renal care marketplace.
As FMC evolved into this vertically and horizontally integrated giant, the brand had not kept up. Signature Brand Factory took the initiative to evolve the brand to both reflect and lead the corporate and brand vision. In effect, FMC was the force that was evolving care in the renal/dialysis marketplace and its brand needed to be a beacon setting the path for this ongoing evolution.
Signature Developed a Brand Vision for FMC:
Caring. Forward thinking. We improve patient care through vertical integration. Achieving a balance between technology and touch. We create a future worth living. For people. Worldwide. Everyday. We evolve care.
Based on this brand vision, Signature developed a new brand architecture which reflected the structure and relationship between FMC brands, a visual reminder of the FMC’s vertical integration.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
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