Turning Big Events into an Even Bigger Destination
Background
In Foxwoods Casino’s early days, it faced the marketing challenge of drawing visitors to rural western Connecticut in light of the popularity of east-coast competitor Atlantic City and, of course, the gambling mecca of Las Vegas.
Approach
Signature embarked upon a strategy of using events to attract visitors to the new gambling palace in western Connecticut. Individual ads would promote boxing matches, entertainment options, celebrity performances and gambling-related events to draw visitors to Foxwoods. While the “event” might be the primary motive for their visit, it would also give them the chance to “sample” Foxwoods’ world-class amenities and gaming center thereby, over time, establishing Foxwoods’ foothold in the North American gambling industry.
Results
Foxwoods is now firmly established as one of the premier gaming and entertainment locations in North America.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
Hours of Operation: Monday to Friday 9:00am — 5:00pm
