Changing the Paradigm
Background
The Alzheimer’s Resource Center is a Connecticut-based non-profit with a national reputation for dementia care. They came to Signature seeking a strategy to grow and build awareness of their service offering.
Solution
Signature suggested marketing the Center’s services in a completely different way; instead of marketing the services within a generalized disease-specific model, Signature recommended marketing ARC’s services as a continuum of services, each appropriate for a different disease state – emphasizing the particular model of care as a patient transitioned through different stages of the disease. Then Signature executed an integrated marketing communications strategy communicating this differentiating model of care to all appropriate audiences.
Results
Today, US News and World Report ranks the Alzheimer’s Resource Center among the ‘Best of the Best Nursing Homes’ out of more than 15,000 facilities nationwide.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
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