Industrial Strength Charm
Background
The Clark Bros. Nut + Bolt Factory was built in Southington CT in 1893 and was one of the largest factories of its kind in the United States. However, Post WW-II, the company began to lose much of its business to lower-priced goods from overseas and eventually the company was shut down in 1987. The blighted building stood on Canal St, unoccupied, for over twenty years. In 2011, the building was purchased by Bruce Staebler (or substitute formal name of company) and plans were made to develop the 100,000 square foot structure into a commercial and industrial magnet in Central Connecticut.
Approach
The developers realized that in order to achieve their objective, it would take more than a mere renovation project. Indeed, the renovation plans were duly impressive – combining a smooth modern almost art gallery-type look with the industrial feel of exposed brick and beamed ceilings. However, the developers realized they needed to create a brand to add to the allure and excitement of the building’s renaissance. Signature Brand Factory was enlisted to create this brand: 409 Canal St. Signature created a logo, a website, a brochure all buttressing the brand’s “Industrial Strength Charm.” To add to the allure, each available space was given a name and identity all its own: Soho, Rome, Amsterdam, Paris, Florence, London, Prague, Barcelona, San Francisco, Athens, Rio, Santa Fe and Venice – each reflecting the unique cosmopolitan charm of the individual space.
Results
The 100,000 square foot facility is 50% occupied and interest is strong among business in the area and those searching for a cost-efficient, transportation-friendly facility in Central Connecticut.
Award-winning marketing talent, maximum return on investment.
The Signature team is comprised of major-market talent, with a slew of award-winning projects on their resumes. However, it’s our shared passion for client success that truly sets us apart. We’re not here to sell you services you don’t need. Instead, we carefully assess and then assemble elements of your project to create a message that resonates with your target audience, ensuring the maximum return on your investment.
Connecticut | 409 Canal Street, Milldale, CT 06467 | 860.426.2144
Florida | 1241 Ludlam Court, Marco Island, FL 34145 | 203-317-7663
email: grow@sig-brand.com
Hours of Operation: Monday to Friday 9:00am — 5:00pm
