by Vic | Aug 22, 2019 | Digital Marketing, News, Uncategorized
Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party...
by Vic | Aug 20, 2019 | Digital Marketing, News, Uncategorized
The process of marketing is important in bringing new clients to your law firm. But once they are on board, it is not just about retention. Existing customers can be your finest marketing asset. Keep reading to learn some tips for improving your marketing strategy by...
by Vic | Aug 17, 2017 | Insights, Uncategorized
Perhaps because it’s snuck up on us we don’t see it for what it really is. The change has been both subtle and dramatic. Although it may have felt like an evolution, in reality, it’s been a revolution. Video – the way we view it, the way it’s made, where and how we...
by Vic | Aug 17, 2017 | Insights, Uncategorized
In 2010 I wrote a book called Baby Boomer Bust about the effects of the economic meltdown on the vaunted baby boomer generation. It was based on a survey we took in late 2009/2010 of several hundred boomers. What did we learn? They were not happy campers, not at all....
by Vic | Aug 16, 2017 | Insights, Uncategorized
Vince Lombardi used to say, “Fatigue makes cowards of us all.” Let me paraphrase and apply that thought to marketing communications: “Inertia makes commodities of all brands.” Yes, inertia. There can be a certain “lethargy” in marketing communications. Too many...