by Vic | Sep 26, 2019 | Digital Marketing, Strategies, Trends
5 Email-Marketing Strategies to Conquer Consumer Inaction Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based...
by Vic | Sep 26, 2019 | Digital Marketing, Strategies, Trends
In a world of connectivity, relationship marketing proves to be more crucial than ever when it comes to a company’s interactions with its clients and customers. While the traditional form of marketing relies heavily upon transactional, short-term results, relationship...
by Vic | Sep 25, 2019 | Digital Marketing, Strategies, Trends
Remarkably, the design and development of digital marketing campaigns is not much different than the design standard set by today’s leading AI learning programs. The world’s best AI learning programs — whether they’re cloud-based programs such as...
by Vic | Sep 25, 2019 | Strategies, Trends
Juul co-founder Kevin Burns is out as CEO of the embattled maker of e-cigarettes, the company announced Wednesday. He is being replaced by K.C. Crosthwaite, who had been chief growth officer at tobacco company Altria, a major investor in Juul. In that position, he...
by Vic | Sep 24, 2019 | Branding, News, Trends
Social selling truly is at the intersection of marketing and sales. In any company, the marketing and sales departments are each essentially working toward the same goals: Earn more qualified leads for the company. Close more sales. Grow the business. Yet despite...
by Vic | Sep 24, 2019 | Branding, News, Trends
More than 4 million people participated in marches around the world during the first Global Climate Strike. Some of those participants included workers from brands that opted to give employees the opportunity to protest inaction by governments—and corporations—against...
