by Vic | Oct 17, 2019 | Branding, News, Trends
A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh,...
by Vic | Oct 16, 2019 | Branding, News, Trends
Facebook CEO Mark Zuckerberg gives a chilling address, speaking directly to the camera from behind a desk at his company’s base in Menlo Park, California. “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets,...
by Vic | Oct 15, 2019 | Branding, News, Trends
Danish beer maker Carlsberg unveiled what it says is the first “paper bottle” for beer, made out of sustainably-sourced wood fibers. Carlsberg unveiled its Green Fibre Bottle at the C40 Mayor’s Summit in Copenhagen late last week as part of the...
by Vic | Oct 14, 2019 | News, Strategies, Trends
5. Volkswagen: ‘Movie Star Confidence,’ Adam&Eve/DDBVolkswagen vehicles inspire confidence—and recklessness—in their drivers. A series of spots from Adam&Eve/DDB features overly optimistic protagonists wading waist deep into trouble, often as their...
by Vic | Oct 14, 2019 | News, Strategies, Trends
Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a...
by Vic | Oct 11, 2019 | Branding, Strategies, Trends
For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works as follows: Since I understand you and know...
