by Vic | Nov 2, 2019 | Branding, case-studies, News, Trends
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which...
by Vic | Oct 31, 2019 | Branding, News, Trends
Earlier this month, more than 150 executives from scores of organizations met in New York with thought leaders from The Conference Board to talk about future readiness: how to prepare to thrive in 2025 and beyond. Here, culled from their discussions, is a to-do list...
by Vic | Oct 30, 2019 | Branding, News, Strategies, Trends
The concept of integrated marketing communications—advertising and PR working together every step of the way—is not new. But getting communications and creative teams on the same page is more important than ever in an age where one PR misstep can derail even the most...
by Vic | Oct 29, 2019 | Branding, News, Strategies, Trends
Amazon is rolling out free grocery delivery to Prime members, raising the bar at a time when competition is already at a high point. The retail and logistics behemoth announced Tuesday that Prime members will get free, fast delivery from AmazonFresh and Whole Foods...
by Vic | Oct 28, 2019 | Branding, case-studies, News, Trends
As it brings back its hit fried chicken sandwich, Popeyes Louisiana Chicken is taking a direct shot at Chick-fil-A’s decision to be closed Sundays. In August, Popeyes hailed the sandwich as its biggest launch in 30 years. That said, not even Popeyes predicted the...
by Vic | Oct 28, 2019 | Branding, Digital Marketing, News, Social Media, Strategies, Trends
Earlier this month, more than 150 executives from scores of organizations met in New York with thought leaders from The Conference Board to talk about future readiness: how to prepare to thrive in 2025 and beyond. Here, culled from their discussions, is a to-do list...
