by Vic | Nov 28, 2019 | News, Social Media, Trends
Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...
by Vic | Nov 21, 2019 | Branding, Strategies, Trends
Friendsgiving’s Popularity Has More Brands Engaging Consumers Around the Unofficial Holiday Friendsgiving has become a popular companion event to Thanksgiving—or even an alternative one for people who can’t or don’t celebrate the official holiday—and the trend of...
by Vic | Nov 16, 2019 | Branding, News, Strategies, Technology, Trends
Fans Getting Charged Up To See Ford’s New Electric Mustang SUV The Mustang — one of the most quintessentially American cars — is about to kick off a new chapter. After years of secrecy, Ford is unveiling the Mustang Mach-E, an electric SUV “inspired”...
by Vic | Nov 15, 2019 | Branding, Strategies, Trends
NBC Universal is seeking about 10 marketers as sponsors for the launch of its Peacock streaming service, with packages costing as much as $25 million, according to people familiar with the pitch. Currently, the company is out with a $25 million package and a $15...
by Vic | Nov 14, 2019 | Branding, Strategies, Trends
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our daily newsletter. You can also get an audio version of this...
by Vic | Nov 13, 2019 | Branding, Strategies, Trends
For years Carl’s Jr. tried to get attention by following an old advertising adage: Sex sells. The fast-food chain’s commercials featured Heidi Klum licking a burger, Kim Kardashian lounging in a bubble bath and Paris Hilton in a revealing swimsuit washing a Bentley....
