by Vic | Dec 20, 2019 | Branding, Social Media, Strategies, Trends
3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...
by Vic | Dec 4, 2019 | Branding, Social Media, Technology, Trends
Podcasts and Travel Apps? Facebook Is Working on Those Facebook is exploring the creation of new products such as apps and programs for podcasts, travel, workplace services and newsletter tools, according to three people with the knowledge of the company’s plans, as...
by Vic | Dec 3, 2019 | case-studies, Trends
Peloton’s terrifying new ad is the best horror movie in recent memory To this day, there has never been a filmed sequel to the 1993 masterpiece that is Disney’s The Nightmare Before Christmas. But now, modern society has been gifted a certain kind of nightmare before...
by Vic | Dec 2, 2019 | Branding, case-studies, Strategies, Trends
Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...
by Vic | Dec 1, 2019 | Digital Marketing, Social Media, Trends
Is the time right for TikTok marketing? For those who consider the realm of social media marketing as being limited to Facebook, Twitter and LinkedIn, there is another platform whose potential is quickly being appreciated: TikTok, a Chinese-developed app that has...
by Vic | Nov 30, 2019 | Strategies, Trends
Behind the Science of Scent Marketing: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one...
