by Vic | Nov 3, 2019 | Branding, Digital Marketing, Social Media, Travel
It was a warm August evening in Evanston, Ill., just north of Chicago, when the Wienermobile rolled out the red carpet for a sleepover. Actually, the carpet was green, and not so much carpet as artificial turf. Inside the Wienermobile, the meat brand Oscar Mayer’s...
by Vic | Nov 2, 2019 | News, Social Media, Travel
Delta Air Lines said Friday night it would immediately begin showing versions of the films “Booksmart” and “Rocketman” that include scenes covering girls’ sexuality and gay identity. The scenes had previously been omitted from in-flight...
by Vic | Oct 27, 2019 | case-studies, News, Travel
Before it burned to the ground during the 2017 wildfires, the tasting room and headquarters for the Signorello Estate winery in Napa was an ivy-covered, two-story edifice on a hillside, overlooking an expanse of oak trees and vineyards. Although a new tasting room and...
by Vic | Sep 17, 2019 | Branding, Strategies, Travel
Once one of Norway’s most accessible glaciers, the Nigardsbreen has receded to reveal a difficult trek across hard slabs of rock. Instead of 50 tourists at a time, guides now take as few as six people, even though business couldn’t be better. Steinar Bruheim, a guide...
by Vic | Sep 9, 2019 | Branding, News, Travel
Spirit Airlines, the low-cost airline that has reported the highest rate of passenger complaints, has spent the last few years improving customer service and now is trying something new: seats that the carrier touts as roomier and more comfortable. Spirit Airlines...
by Vic | Aug 14, 2019 | case-studies, News, Travel
High-end hotels in some of the world’s most tourist-jammed destinations are selling something increasingly elusive: privacy. In Venice, Santorini, London and elsewhere, luxury hotels and tour operators are launching new efforts to help guests avoid the throngs of...
