by Vic | Sep 8, 2019 | Digital Marketing, News, Technology
The holiday shopping season is quickly approaching, and Instagram and its parent company, Facebook, are both testing products to improve the ecommerce experience on their respective platforms. Instagram is testing the ability for businesses to run organic shopping...
by Vic | Sep 7, 2019 | Branding, News, Technology
A common complaint about dating in the time of Tinder is that people often end up on dates with people about whom they know little to nothing. As I wrote last year in a story about how Tinder and apps like it had transformed dating in just half a decade, being on the...
by Vic | Sep 2, 2019 | Digital Marketing, News, Technology
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited...
by Vic | Aug 25, 2019 | News, Technology
Facebook announced week that it would block the conservative news site The Epoch Times from advertising on its website. Too bad that it took a media report to get the social network to take action. NBC News reported that The Epoch Times of trying “to obfuscate its...
by Vic | Aug 15, 2019 | News, Technology
Chris Knight and Celso Dulay wanted to run an ad on YouTube marketing a special Christmas episode of their LGBTQ-focused YouTube show in December 2017. But after more than six days and several phone calls to YouTube’s advertising team, Knight and Dulay’s ad was denied...
by Vic | Aug 13, 2019 | case-studies, Digital Marketing, Technology
Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the self-appointed digital intelligentsia, a number of articles have popped up that seem to call ads personalization into...
