by Vic | Oct 26, 2019 | case-studies, News, Technology
Last year The Motley Fool wondered if Sony’s PlayStation Vue was going to make it in the crowded market of video streaming services offering “skinny bundles” with fewer channels at lower subscription fees. Now The Information reports that Sony is looking at selling...
by Vic | Oct 23, 2019 | Branding, Digital Marketing, News, Technology
ore than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIR and Exhibit Surveys Inc.,...
by Vic | Oct 12, 2019 | News, Technology
“Chinese netizens hail Apple’s removal of app that aids HK rioters.” That was how the Global Times, a Chinese Communist Party outlet, covered Apple’s removal of HKmap.live, an app that helped Hong Kong protesters track police, from the iOS App Store. It was...
by Vic | Oct 2, 2019 | Digital Marketing, News, Technology
A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising...
by Vic | Oct 2, 2019 | Digital Marketing, Strategies, Technology, Trends
Meditations on marketingStarting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association...
by Vic | Sep 30, 2019 | Digital Marketing, Strategies, Technology, Trends
Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is...
