by Vic | Oct 7, 2019 | News, Strategies, Trends
The cost to advertise in the NFL hasn’t deflated yet. In a season where the price of a 30-second commercial in a majority of broadcast TV’s premiere shows is on a decline, football remains an anomaly. NBC’s “Sunday Night Football” once again came in at No. 1 on Ad...
by Vic | Oct 6, 2019 | Branding, Digital Marketing, Social Media, Strategies
After much hype, Tinder today debuted Swipe Night, an interactive digital experience that will greet users every Sunday night this month when they open the dating app. Here’s how it works: users who opt to participate in Swipe Night will join a party that quickly...
by Vic | Oct 4, 2019 | News, Strategies, Trends
Marketers have a unique mix of elements to keep in mind as they set their budgets for 2020. Next year brings the double whammy of a presidential election and the Summer Olympic Games, which means media rates could be higher than usual in certain months. President...
by Vic | Oct 3, 2019 | News, Strategies, Trends
Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.” Clearly, he knows a thing or two about investments, so this is great advice for all entrepreneurs. So what is one of the best ways to...
by Vic | Oct 3, 2019 | News, Strategies, Trends
With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms,...
by Vic | Oct 2, 2019 | Digital Marketing, Strategies, Technology, Trends
Meditations on marketingStarting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association...
