by Vic | Oct 14, 2019 | News, Strategies, Trends
Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a...
by Vic | Oct 13, 2019 | case-studies, Strategies
I never personally liked the idea of hacking. There’s just something dodgy and unrealistic about it. When you hack something, you are breaking into a system via unsavory means. At some point, someone is going to notice and kick you out. Over the past 9 months of...
by Vic | Oct 11, 2019 | Branding, Strategies, Trends
For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works as follows: Since I understand you and know...
by Vic | Oct 10, 2019 | News, Strategies, Trends
As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle. Instead of finding yourself in the same position—yet again—having survived the...
by Vic | Oct 9, 2019 | News, Strategies, Trends
As brands from AAA to Zenith gathered at the Association of National Advertisers’ “Masters of Marketing” conference, many attendees were quick to discuss the ideal client/agency model. Brands that have been around for decades and are looking for a...
by Vic | Oct 8, 2019 | News, Strategies, Trends
12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on...
