by Vic | Oct 30, 2019 | Branding, Digital Marketing, News, Strategies, Technology
Finding a legal niche can be a successful strategy for a group of recent law school graduates starting a law firm or an established law firm wanting to bring in more clients. The number of law firms or lawyers handling many areas of the law is shrinking. While you can...
by Vic | Oct 29, 2019 | Branding, News, Strategies, Trends
Amazon is rolling out free grocery delivery to Prime members, raising the bar at a time when competition is already at a high point. The retail and logistics behemoth announced Tuesday that Prime members will get free, fast delivery from AmazonFresh and Whole Foods...
by Vic | Oct 28, 2019 | Branding, Digital Marketing, News, Social Media, Strategies, Trends
Earlier this month, more than 150 executives from scores of organizations met in New York with thought leaders from The Conference Board to talk about future readiness: how to prepare to thrive in 2025 and beyond. Here, culled from their discussions, is a to-do list...
by Vic | Oct 24, 2019 | Branding, Digital Marketing, News, Strategies, Trends
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when addressing challenges. Adam Grant, a management professor at the University...
by Vic | Oct 19, 2019 | Branding, Strategies
If you work in a marketing and communication agency, you already know that the CMOs of your possible client companies are the first interlocutors you have to persuade if you want to be chosen among competing agencies. But what are the parameters to take into...
by Vic | Oct 14, 2019 | News, Strategies, Trends
5. Volkswagen: ‘Movie Star Confidence,’ Adam&Eve/DDBVolkswagen vehicles inspire confidence—and recklessness—in their drivers. A series of spots from Adam&Eve/DDB features overly optimistic protagonists wading waist deep into trouble, often as their...
