by Vic | Nov 14, 2019 | Branding, Strategies, Trends
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our daily newsletter. You can also get an audio version of this...
by Vic | Nov 13, 2019 | Branding, Strategies, Trends
For years Carl’s Jr. tried to get attention by following an old advertising adage: Sex sells. The fast-food chain’s commercials featured Heidi Klum licking a burger, Kim Kardashian lounging in a bubble bath and Paris Hilton in a revealing swimsuit washing a Bentley....
by Vic | Nov 11, 2019 | Branding, case-studies, Digital Marketing, Strategies
The world’s biggest shopping event occurs every year on November 11, and most Americans are only vaguely aware of it. Called Singles Day, shoppers in the US don’t look forward to it the way they anticipate Black Friday or Amazon Prime Day, but maybe they should. After...
by Vic | Nov 8, 2019 | Branding, Digital Marketing, Strategies
Vulture Festival is known for engaging pop culture fanatics through creative live events and sponsor activations, and as New York Magazine puts on its fifth edition this year, the event is doubling down on fan experiences. The festival’s third West Coast edition,...
by Vic | Nov 1, 2019 | News, Strategies, Technology
Google is buying Fitbit and the reasons why are both simple and complicated. It’s the kind of big acquisition Google has done before (more money than YouTube, less than Nest or DoubleClick), but this one seems to have struck a particular nerve. My Twitter replies are...
by Vic | Oct 30, 2019 | Branding, News, Strategies, Trends
The concept of integrated marketing communications—advertising and PR working together every step of the way—is not new. But getting communications and creative teams on the same page is more important than ever in an age where one PR misstep can derail even the most...
