by Vic | Dec 8, 2019 | News, Social Media, Strategies, Technology
Release the Influencers! Quibi’s Plan for Streaming Success Jeffrey Katzenberg and Meg Whitman, the founders of Quibi, a short-form video app scheduled for an April 6 debut, are trying to create a platform for the smartphone age. To entice subscribers, they have...
by Vic | Dec 7, 2019 | Branding, Social Media, Strategies
Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin. The gin ad only makes sense if you’re in on the Peloton joke. Last month, high-tech fitness company Peloton released an ad timed for holiday shopping that featured the...
by Vic | Dec 6, 2019 | Branding, case-studies, Strategies
Nothing Says Christmas Like … a KFC Fried-Chicken Fire? The sights and sounds of the holiday season are familiar to us all: snow falling gently outside, stockings overflowing with gifts, “White Christmas” playing softly in the background. Now imagine that scene,...
by Vic | Dec 2, 2019 | Branding, case-studies, Strategies, Trends
Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...
by Vic | Nov 30, 2019 | Strategies, Trends
Behind the Science of Scent Marketing: How Smell Changes the Way We Experience Everything From Shopping Malls to Hotels In a digitally advanced culture, there is still one thing that can’t be experienced via screen: scent. So why not turn smell into the reason one...
by Vic | Nov 29, 2019 | case-studies, Strategies
How Target became a model retailer. Especially in the age of Amazon American retailers, school is in session. The teacher? Target Corp. Yes, Target. The cheap-chic retailer — in distress just five years ago — has morphed into a model for how to avoid the retail...
