by Vic | Sep 24, 2019 | News, Strategies, Technology
Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding The high-end luxury world of exclusive jewelry, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top...
by Vic | Sep 23, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
by Vic | Sep 23, 2019 | News, Strategies, Technology
The 16th iteration of the mega-conference industry folks love to hate—Advertising Week New York—kicks off this week. Established in 2004 after a call from the 4A’s Value of Advertising Committee, the conference’s original mission was to spotlight advertising’s...
by Vic | Sep 23, 2019 | News, Strategies, Technology
Amazon has a good night at the Emmys There was a final triumph for HBO’s “Game of Thrones” last night at the 71st Primetime Emmy Awards, with the show picking up 12 awards including best drama series. As the New York Times points out, that means the fantasy series...
by Vic | Sep 20, 2019 | Digital Marketing, News, Strategies, Technology
Facebook Rolls Out More ‘Playful’ Ad Formats Facebook’s new ad offers Facebook wants its ads to be more interactive and basically just more fun. It’s rolling out ad formats that use polls, games and augmented reality, and it says in a blog post that the goal is to...
by Vic | Sep 19, 2019 | News, Strategies, Technology
In his two years in the role, Dunkin’ Brands’ CMO Tony Weisman has led the company through a rebrand, updating Dunkin’s image to reflect its growing beverage priorities; expanded brand partnerships, working with companies that may not seem obvious for a...
