by Vic | Dec 20, 2019 | Branding, Social Media, Strategies, Trends
3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...
by Vic | Dec 13, 2019 | News, Strategies
Regulators are considering a plan to stop Facebook from further integrating Instagram and WhatsApp, a sign that Washington is ready to take drastic steps to police big tech companies, according to antitrust experts. Any regulatory action is still far off, and would...
by Vic | Dec 12, 2019 | Branding, News, Strategies
Pepsi Gets Into the Canned Iced Coffee Game With Pepsi Café Iced coffee drinkers looking for another kind of pick-me-up will soon have a new option, courtesy of Pepsi. The soft drink brand is launching Pepsi Café, a Pepsi-coffee hybrid product, in April 2020. Pepsi...
by Vic | Dec 11, 2019 | News, Strategies
As broadcast TV networks prepare to launch their fall lineups, many of us are anticipating how creators, in both programming and advertising, will answer the call for diversity and inclusion. While diversity and inclusion rightfully reign as top concerns in both...
by Vic | Dec 10, 2019 | Branding, Social Media, Strategies, Technology
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising Facebook wants its advertisers to lean into the augmented reality craze. Following the roll out of a suite of interactive ads this past September, the social giant announced today the integration of its...
by Vic | Dec 9, 2019 | Branding, Digital Marketing, Strategies, Technology
Only two years ago, things looked dire for Procter & Gamble Co. The company had been losing market share since the Great Recession began in 2007. Conventional competitors and direct-to-consumer startups gnawed away at its customer base. Activist investor Nelson...
