by Vic | Jun 24, 2018 | Branding, News, Trends
According to Isaac Mostovicz, you can’t leave your sales and marketing efforts to chance if you want to succeed in the long run. In 1960, Harvard marketing professor Theodore Levitt published “Marketing Myopia,” one of the most popular Harvard...
by Vic | Mar 1, 2018 | Branding, Digital Marketing, News, Technology
If you track world business trends, you’ve probably heard how AI is taking over jobs in almost every industry. Email marketing is no different, and the message for all involved is clear: Upskill to include AI in your repertoire, or change careers. Just look at the...
by Vic | Dec 6, 2017 | News
Align your marketing org in 2018 with intelligent and integrated marketing campaigns Mention the idea of integrated campaigns to a group of marketers, and you’ll get a wide range of opinions. Some marketers love them and aspire to launch and deliver great integrated...
by Vic | Oct 31, 2017 | News
Blockchain is on the agenda at the Ad Age Next conference on Nov. 15 and 16. Come see PMG’s Dustin Engel dive deep on “What the Heck Is Blockchain and Why Should the Industry Care?” Before anyone has had a chance to figure out their artificial...
by Vic | Oct 26, 2017 | News
The Self-Esteem Movement: Why Marketers Want You to Love Yourself (and How They Sometimes Fail) Marketing has produced some profound changes in style and tone over the years, but one of the most influential and popular trends in the last decade has been the “body...
by Vic | Oct 5, 2017 | Insights, News
In our previous blog post, “Are You Demanding Enough from Your Agency?,” we listed 10 questions that marketers should be asking their agencies. The acid test was this: if your current agency waffles, cops-out or phrases their answer in the form of a thinly-veiled...
