by Vic | Aug 1, 2019 | News
The CEO of Gillette said he does not regret his company’s controversial marketing campaign inspired by the #MeToo movement, despite losing some loyal customers over it. Gary Coombe called the loss of revenue from those customers a “price worth...
by Vic | Jul 26, 2019 | News
Fewer internet users than expected are blocking ads across the US and Western Europe. For the second year in a row, we’ve downgraded our estimates of the ad blocking population in France, Germany, the UK and US, as well as our forecast for future growth.In the US,...
by Vic | Jul 25, 2019 | case-studies, News
If you cannot find a television for big moments during next summer’s Olympic Games in Tokyo, Twitter just might have you covered. NBCUniversal, the Olympics rights holder, and Twitter have signed an agreement to show limited live event coverage, highlights and a daily...
by Vic | Jul 16, 2019 | case-studies, Digital Marketing, News
ANAHEIM, Calif. — When the first TikTok star is elected president, I hope she will save some room in her cabinet for older and more conventional bureaucrats, even if they don’t have millions of followers, great hair or amazing dance moves. I say “when,” not “if,”...
by Vic | Jul 15, 2019 | News
The brand placement in the third season of Netflix’s “Stranger Things” is estimated to be valued at $15 million, according to a report from Concave Brand Tracking. Researchers recorded more than 100 visible brands across the season’s eight episodes that came in the...
by Vic | Jul 12, 2019 | News
Marketing is complex. With seemingly endless techniques, how do you reach and resonate with your audience? First things first: You need to know what you shouldn’t do. Last year, “Domino’s Forever” was a campaign created by a Russian Domino’s franchise. If customers...
