by Vic | Aug 14, 2019 | case-studies, News, Travel
High-end hotels in some of the world’s most tourist-jammed destinations are selling something increasingly elusive: privacy. In Venice, Santorini, London and elsewhere, luxury hotels and tour operators are launching new efforts to help guests avoid the throngs of...
by Vic | Aug 11, 2019 | case-studies, News, Strategies
A USA Today Network survey found that Baby Boomers are turning to cannabis for pain relief, affluent families are using it to ease tension and stress, and women are driving the growth of the CBD wellness product market. The study looked at attitudes and consumption...
by Vic | Aug 9, 2019 | News
There is so much sex on the New York City subway now. Have you noticed? If you’re here, you must have. It’s inescapable. Sometimes, train stations are just coated in phallic cactuses. They jut out in every direction, advertising a company called Hims that sells not...
by Vic | Aug 7, 2019 | News
Agencies are faced with a growing challenge – many of their corporate clients are transforming to agile and the ways they’ve always worked together needs to change, but how? I’ve seen corporate marketing departments embark on their agile transformation journey, but...
by Vic | Aug 6, 2019 | case-studies, News
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Assistant Professor Shelle Santana discusses the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day? ...
by Vic | Aug 5, 2019 | News, Sports
Moments after the United States women’s soccer team won the World Cup last month, Nike released a bracing commercial celebrating the championship as a triumph of female empowerment. “We will keep fighting not just to make history, but to change it, forever!” the ad’s...
