by Vic | Sep 6, 2019 | News
Decades since the advent of the Digital Revolution, there are industries that still view digital marketing as nearly irrelevant to their business — industries where business owners are “too busy” because there is “enough work” coming from...
by Vic | Sep 2, 2019 | Digital Marketing, News, Technology
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited...
by Vic | Sep 1, 2019 | Digital Marketing, News, Trends
Through a native audience network, Tiktok is planning to generate revenue for advertisers who are trying to reach TikTok users, says the latest report. This information was identified from recently released developer documents. Advertisers will be allowed, through...
by Vic | Aug 30, 2019 | case-studies, News
Terry Thorton has been following Hurricane Dorian since before it was a gust of wind out in the Caribbean. As the vice president of nautical and port operations for Carnival Cruise Line, Thorton and his team in Miami, Fla., prepare for Dorian like they do every...
by Vic | Aug 29, 2019 | case-studies, News
The Federal Trade Commission is investigating whether e-cigarette startup Juul Labs Inc. used influencers and other marketing to appeal to minors, according to people familiar with the matter, ratcheting up pressure on a company whose products are blamed for a rise in...
by Vic | Aug 28, 2019 | News
The clothing rental craze is coming for the struggling department store. Hudson’s Bay said on Wednesday that Lord & Taylor, the beleaguered department store chain founded in 1826, would be acquired by Le Tote, a seven-year-old clothing rental start-up. In an...
