by Vic | Oct 2, 2019 | News, Strategies, Trends
From Hostess Brands’ Twinkies to B&G Foods’ Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets. Few U.S. food brands have managed to survive through a world war,...
by Vic | Oct 1, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
by Vic | Oct 1, 2019 | Branding, case-studies, News, Strategies
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a...
by Vic | Sep 30, 2019 | Branding, News, Strategies
Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed—which first rolled out in Target stores—is now pushing into ecommerce.The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then,...
by Vic | Sep 29, 2019 | News
Forever 21, a teen apparel retailer that expanded aggressively at malls across America as others pulled back, filed for bankruptcy on Sunday evening. The retailer ended months of speculation about the state of its business by announcing that it is seeking bankruptcy...
by Vic | Sep 28, 2019 | Branding, News, Strategies
Dick’s Sporting Goods might be best known as the place for a Little League Baseball coach to stop in for new gloves, a high-school basketball player to buy sneakers or an amateur golfer to pick up a new putter. But the sporting goods retailer, now the last...
