by Vic | Oct 7, 2019 | News, Strategies, Trends
The cost to advertise in the NFL hasn’t deflated yet. In a season where the price of a 30-second commercial in a majority of broadcast TV’s premiere shows is on a decline, football remains an anomaly. NBC’s “Sunday Night Football” once again came in at No. 1 on Ad...
by Vic | Oct 5, 2019 | Branding, Digital Marketing, News, Social Media
Steve Huffman, chief executive of online chat platform Reddit, is now a self-confessed “Supreme Court nerd.” After what the company acknowledges as its “wild” early days, the 35-year-old co-founder is now trying to clean up the edgy website known for provocative...
by Vic | Oct 4, 2019 | News, Strategies, Trends
Marketers have a unique mix of elements to keep in mind as they set their budgets for 2020. Next year brings the double whammy of a presidential election and the Summer Olympic Games, which means media rates could be higher than usual in certain months. President...
by Vic | Oct 3, 2019 | News, Strategies, Trends
Warren Buffet once told Forbes, “Ultimately, there’s one investment that supersedes all others: Invest in yourself.” Clearly, he knows a thing or two about investments, so this is great advice for all entrepreneurs. So what is one of the best ways to...
by Vic | Oct 3, 2019 | News, Strategies, Trends
With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms,...
by Vic | Oct 2, 2019 | Digital Marketing, News, Technology
A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising...
