by Vic | Dec 1, 2019 | Digital Marketing, Social Media, Trends
Is the time right for TikTok marketing? For those who consider the realm of social media marketing as being limited to Facebook, Twitter and LinkedIn, there is another platform whose potential is quickly being appreciated: TikTok, a Chinese-developed app that has...
by Vic | Nov 28, 2019 | News, Social Media, Trends
Here’s Why Ads That Celebrate Eating in Secret Work Chances are you’ve come across this scenario in a commercial: A woman, weary from the demands of modern life, finds a quiet place to recharge by indulging in a pint of ice cream or bag of chips. The moment she’s...
by Vic | Nov 18, 2019 | News, Social Media, Technology
TikTok’s Chief Is on a Mission to Prove It’s Not a Menace Like almost everybody who runs a big tech company these days, Alex Zhu, the head of the of-the-moment video app TikTok, is worried about an image problem. To him — and to millions of TikTok’s users — the app is...
by Vic | Nov 4, 2019 | Branding, News, Social Media, Technology
Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its...
by Vic | Nov 4, 2019 | News, Social Media, Technology
Employees of Blizzard Entertainment always look forward to BlizzCon, the Irvine-based gaming company’s annual event for fans. Although preparing for it takes weeks of frenzied work, it’s a chance to debut games they’ve been toiling on, and the thousands of fans who...
by Vic | Nov 3, 2019 | Branding, Digital Marketing, Social Media, Travel
It was a warm August evening in Evanston, Ill., just north of Chicago, when the Wienermobile rolled out the red carpet for a sleepover. Actually, the carpet was green, and not so much carpet as artificial turf. Inside the Wienermobile, the meat brand Oscar Mayer’s...
