by Vic | Dec 20, 2019 | Branding, Social Media, Strategies, Trends
3 Ways Influencer Marketing Will Further Mature in 2020 Influencer marketing is no longer in its infancy and has instead reached its somewhat awkward and gangly teen years. Like social media marketing before it, marketers know intuitively that it deserves a dedicated...
by Vic | Dec 10, 2019 | Branding, Social Media, Strategies, Technology
Augmented Reality Can Bring ‘Incredible Joy’ to Advertising Facebook wants its advertisers to lean into the augmented reality craze. Following the roll out of a suite of interactive ads this past September, the social giant announced today the integration of its...
by Vic | Dec 8, 2019 | News, Social Media, Strategies, Technology
Release the Influencers! Quibi’s Plan for Streaming Success Jeffrey Katzenberg and Meg Whitman, the founders of Quibi, a short-form video app scheduled for an April 6 debut, are trying to create a platform for the smartphone age. To entice subscribers, they have...
by Vic | Dec 7, 2019 | Branding, Social Media, Strategies
Peloton Woman needed a drink after her viral ad. She got one in new spot for Ryan Reynolds’s gin. The gin ad only makes sense if you’re in on the Peloton joke. Last month, high-tech fitness company Peloton released an ad timed for holiday shopping that featured the...
by Vic | Dec 5, 2019 | Branding, Digital Marketing, Social Media, Technology
How Elf Cosmetics Created the Most Influential Campaign on TikTok When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the...
by Vic | Dec 4, 2019 | Branding, Social Media, Technology, Trends
Podcasts and Travel Apps? Facebook Is Working on Those Facebook is exploring the creation of new products such as apps and programs for podcasts, travel, workplace services and newsletter tools, according to three people with the knowledge of the company’s plans, as...
