by Vic | Oct 2, 2019 | Digital Marketing, Strategies, Technology, Trends
Meditations on marketingStarting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association...
by Vic | Oct 1, 2019 | Digital Marketing, Strategies, Trends
Everyone wants to know which trends are going to shape the next 5-10 years in business. While nobody has an exact read on what is happening, if you look at human behavior, it is generally fairly easy to predict what’s around the corner. Thanks to my work in the...
by Vic | Sep 30, 2019 | Digital Marketing, Strategies, Technology, Trends
Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is...
by Vic | Sep 27, 2019 | Digital Marketing, Strategies, Technology, Trends
Five Takeaways From Advertising Week New YorkAdvertising Week New York is over, and four days uptown felt as long as an never-ending Snapchat ad. If you skipped the conference or couldn’t be bothered to fight your way through crosstown traffic, here’s what...
by Vic | Sep 26, 2019 | Digital Marketing, Strategies, Trends
5 Email-Marketing Strategies to Conquer Consumer Inaction Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based...
by Vic | Sep 26, 2019 | Digital Marketing, Strategies, Trends
In a world of connectivity, relationship marketing proves to be more crucial than ever when it comes to a company’s interactions with its clients and customers. While the traditional form of marketing relies heavily upon transactional, short-term results, relationship...
