by Vic | Oct 24, 2019 | Branding, Digital Marketing, News, Strategies, Trends
Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when addressing challenges. Adam Grant, a management professor at the University...
by Vic | Oct 23, 2019 | Branding, Digital Marketing, News, Technology
ore than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIR and Exhibit Surveys Inc.,...
by Vic | Oct 20, 2019 | case-studies, News, Social Media
Multi-level marketing companies (MLMs) hoping to attract young recruits have a problem — former coaches are taking to YouTube to explain why they quit. MLMs promote the idea that you can make a real income while working flexible hours, mostly from home — Avon and Mary...
by Vic | Oct 6, 2019 | Branding, Digital Marketing, Social Media, Strategies
After much hype, Tinder today debuted Swipe Night, an interactive digital experience that will greet users every Sunday night this month when they open the dating app. Here’s how it works: users who opt to participate in Swipe Night will join a party that quickly...
by Vic | Oct 5, 2019 | Branding, Digital Marketing, News, Social Media
Steve Huffman, chief executive of online chat platform Reddit, is now a self-confessed “Supreme Court nerd.” After what the company acknowledges as its “wild” early days, the 35-year-old co-founder is now trying to clean up the edgy website known for provocative...
by Vic | Oct 2, 2019 | Digital Marketing, News, Technology
A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising...
