by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
Participating in trade shows can benefit your business in a number of ways. However, in order to get the most value out of them, you need to be properly prepared. There are a number of steps you need to keep in mind before jumping right into your first trade show. How...
by Vic | Nov 6, 2019 | Branding, Digital Marketing, News, Technology
🎶 It’s the most colorful cup of the year. 🎶 Ok, that’s not how the song goes. But as any coffee fan knows, early November means it is time to slurp sweetened drinks from festive paper vessels. Starbucks on Wednesday revealed this winter’s four paper cup designs:...
by Vic | Nov 5, 2019 | Branding, Digital Marketing, News, Technology
Nine months after breaking up with Mailchimp, Shopify is moving on and saying hello to a new love: Shopify Email. The ecommerce platform giant, which just reached 1 million merchants, is rolling out Shopify Email, its own email service provider (ESP) to select...
by Vic | Nov 4, 2019 | Branding, News, Social Media, Technology
Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its...
by Vic | Nov 4, 2019 | News, Social Media, Technology
Employees of Blizzard Entertainment always look forward to BlizzCon, the Irvine-based gaming company’s annual event for fans. Although preparing for it takes weeks of frenzied work, it’s a chance to debut games they’ve been toiling on, and the thousands of fans who...
by Vic | Nov 3, 2019 | Branding, Digital Marketing, Social Media, Travel
It was a warm August evening in Evanston, Ill., just north of Chicago, when the Wienermobile rolled out the red carpet for a sleepover. Actually, the carpet was green, and not so much carpet as artificial turf. Inside the Wienermobile, the meat brand Oscar Mayer’s...
