by Vic | Nov 11, 2019 | Branding, case-studies, Digital Marketing, Strategies
The world’s biggest shopping event occurs every year on November 11, and most Americans are only vaguely aware of it. Called Singles Day, shoppers in the US don’t look forward to it the way they anticipate Black Friday or Amazon Prime Day, but maybe they should. After...
by Vic | Nov 10, 2019 | Branding, Digital Marketing, News, Technology
When you think about searching online, you think Google. When you think about colored sticky notes, you think Post-it. And when you think about binge-watching series and movies you think of……right: Netflix. Netflixing has become synonymous to binge-watching. Netflix...
by Vic | Nov 9, 2019 | Branding, Digital Marketing, News, Technology
For decades, the public relations industry relied on the media to publish clients’ stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not. As...
by Vic | Nov 8, 2019 | Branding, Digital Marketing, Strategies
Vulture Festival is known for engaging pop culture fanatics through creative live events and sponsor activations, and as New York Magazine puts on its fifth edition this year, the event is doubling down on fan experiences. The festival’s third West Coast edition,...
by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
It is interesting to me how many trade show exhibitors are shocked that no one stops in their booth, yet they have done nothing to promote or even attract passers-by to it. In the age of constant visual stimulation, social media and short attention spans, we as trade...
by Vic | Nov 7, 2019 | Branding, Digital Marketing, News, Technology
Attending and exhibiting industry trade shows can be a great way to build your network and stay up to date on what’s trending. As a fashion company founder, I attend shows like Accessories the Show, Atlanta Apparel and Dallas Gift to gain new wholesale clients....
