by Vic | Sep 3, 2019 | Branding, Digital Marketing, Strategies
Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or...
by Vic | Sep 2, 2019 | Digital Marketing, News, Technology
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited...
by Vic | Sep 1, 2019 | Digital Marketing, News, Trends
Through a native audience network, Tiktok is planning to generate revenue for advertisers who are trying to reach TikTok users, says the latest report. This information was identified from recently released developer documents. Advertisers will be allowed, through...
by Vic | Aug 31, 2019 | Branding, Digital Marketing, Strategies
Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing...
by Vic | Aug 24, 2019 | Branding, case-studies, Digital Marketing
A major first step for any brand seeking success in a particular market is to know that market. Between a U.S.-China trade war and anti-government protests in Hong Kong stoking tensions between Beijing and the city, companies seeking to attract shoppers in the...
by Vic | Aug 22, 2019 | Digital Marketing, News, Uncategorized
Facebook’s Privacy Tool Is Here and Here’s What Advertisers Need to Know Facebook recently announced that it will finally roll out its long-promised “Clear History” tool, now known as “Off-Facebook Activity.” The tool will show users the information third-party...
