by Vic | Aug 13, 2019 | case-studies, Digital Marketing, Technology
Interest-based advertising in digital has transformed how consumers, brands and publishers interact. Lately however, as frequently happens among the self-appointed digital intelligentsia, a number of articles have popped up that seem to call ads personalization into...
by Vic | Aug 12, 2019 | case-studies, Digital Marketing, Strategies
In 2019, high-authority links remain highly correlated with rankings. However, acquiring great links is becoming increasingly difficult. Those of you who operate publications of any variety, especially those who enjoy high domain authority, have likely received...
by Vic | Aug 11, 2019 | case-studies, News, Strategies
A USA Today Network survey found that Baby Boomers are turning to cannabis for pain relief, affluent families are using it to ease tension and stress, and women are driving the growth of the CBD wellness product market. The study looked at attitudes and consumption...
by Vic | Aug 6, 2019 | case-studies, News
Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Assistant Professor Shelle Santana discusses the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day? ...
by Vic | Jul 25, 2019 | case-studies, News
If you cannot find a television for big moments during next summer’s Olympic Games in Tokyo, Twitter just might have you covered. NBCUniversal, the Olympics rights holder, and Twitter have signed an agreement to show limited live event coverage, highlights and a daily...
by Vic | Jul 16, 2019 | case-studies, Digital Marketing, News
ANAHEIM, Calif. — When the first TikTok star is elected president, I hope she will save some room in her cabinet for older and more conventional bureaucrats, even if they don’t have millions of followers, great hair or amazing dance moves. I say “when,” not “if,”...
