by Vic | Oct 22, 2019 | Branding, News, Trends
I spend a couple of hours each week helping less experienced chief marketing officers (CMOs). They usually seek my advice looking for quick wins, tips and hacks. By now, I’m used to their sigh of disappointment when I share with them what I’ve found to be...
by Vic | Oct 21, 2019 | Branding, News, Trends
As it travels into new creative territory, TripAdvisor is taking Mother along for the ride. The New York shop will be the travel platform’s global creative agency of record, the companies announced Monday. TripAdvisor began looking for a new creative agency several...
by Vic | Oct 19, 2019 | Branding, Strategies
If you work in a marketing and communication agency, you already know that the CMOs of your possible client companies are the first interlocutors you have to persuade if you want to be chosen among competing agencies. But what are the parameters to take into...
by Vic | Oct 17, 2019 | Branding, News, Trends
A brand’s long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh,...
by Vic | Oct 16, 2019 | Branding, News, Trends
Facebook CEO Mark Zuckerberg gives a chilling address, speaking directly to the camera from behind a desk at his company’s base in Menlo Park, California. “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets,...
by Vic | Oct 15, 2019 | Branding, News, Trends
Danish beer maker Carlsberg unveiled what it says is the first “paper bottle” for beer, made out of sustainably-sourced wood fibers. Carlsberg unveiled its Green Fibre Bottle at the C40 Mayor’s Summit in Copenhagen late last week as part of the...
