by Vic | Nov 5, 2019 | Branding, Digital Marketing, News, Technology
Nine months after breaking up with Mailchimp, Shopify is moving on and saying hello to a new love: Shopify Email. The ecommerce platform giant, which just reached 1 million merchants, is rolling out Shopify Email, its own email service provider (ESP) to select...
by Vic | Nov 4, 2019 | Branding, News, Social Media, Technology
Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its...
by Vic | Nov 3, 2019 | Branding, Digital Marketing, Social Media, Travel
It was a warm August evening in Evanston, Ill., just north of Chicago, when the Wienermobile rolled out the red carpet for a sleepover. Actually, the carpet was green, and not so much carpet as artificial turf. Inside the Wienermobile, the meat brand Oscar Mayer’s...
by Vic | Nov 2, 2019 | Branding, case-studies, News, Trends
Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which...
by Vic | Nov 2, 2019 | Branding, Digital Marketing, News, Technology
The legal industry often gets stereotyped as being strict, stuffy and boring. With this in mind, law firms often struggle to create content that both adheres to industry guidelines and is compelling enough to entice potential clients to hire them. After all, there are...
by Vic | Nov 1, 2019 | Branding, Digital Marketing, News, Technology
As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition.Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but...
