by Vic | Aug 16, 2019 | Branding, Strategies
In the marketing industry, there is a tried-and-true formula: An effective marketing campaign is all about delivering the right message to the right people at the right time. That seems simple enough. But should any part of this formula slip out of balance, an entire...
by Vic | Mar 14, 2019 | Branding, Digital Marketing, News, Technology
Trade shows present an excellent opportunity for companies of all sizes to showcase new products, gather feedback from current customers and move prospects down the sales funnel. Events are an extremely valuable investment for marketing teams, as 92 percent of trade...
by Vic | Jun 24, 2018 | Branding, News, Trends
According to Isaac Mostovicz, you can’t leave your sales and marketing efforts to chance if you want to succeed in the long run. In 1960, Harvard marketing professor Theodore Levitt published “Marketing Myopia,” one of the most popular Harvard...
by Vic | Mar 1, 2018 | Branding, Digital Marketing, News, Technology
If you track world business trends, you’ve probably heard how AI is taking over jobs in almost every industry. Email marketing is no different, and the message for all involved is clear: Upskill to include AI in your repertoire, or change careers. Just look at the...
