by Vic | Sep 28, 2019 | Branding, News, Strategies
Dick’s Sporting Goods might be best known as the place for a Little League Baseball coach to stop in for new gloves, a high-school basketball player to buy sneakers or an amateur golfer to pick up a new putter. But the sporting goods retailer, now the last...
by Vic | Sep 24, 2019 | Branding, News, Trends
Social selling truly is at the intersection of marketing and sales. In any company, the marketing and sales departments are each essentially working toward the same goals: Earn more qualified leads for the company. Close more sales. Grow the business. Yet despite...
by Vic | Sep 24, 2019 | Branding, News, Trends
More than 4 million people participated in marches around the world during the first Global Climate Strike. Some of those participants included workers from brands that opted to give employees the opportunity to protest inaction by governments—and corporations—against...
by Vic | Sep 23, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
by Vic | Sep 17, 2019 | Branding, Strategies, Travel
Once one of Norway’s most accessible glaciers, the Nigardsbreen has receded to reveal a difficult trek across hard slabs of rock. Instead of 50 tourists at a time, guides now take as few as six people, even though business couldn’t be better. Steinar Bruheim, a guide...
by Vic | Sep 16, 2019 | Branding, Strategies
Brand Personality: Not Just Marketing Fluff Brand has changed a lot in the digital age, from complete ownership by the company establishing the brand, now to complete ownership by consumers who engage with the brand. Consumers may start with that initial brand message...
