by Vic | Oct 11, 2019 | Branding, Strategies, Trends
For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works as follows: Since I understand you and know...
by Vic | Oct 6, 2019 | Branding, Digital Marketing, Social Media, Strategies
After much hype, Tinder today debuted Swipe Night, an interactive digital experience that will greet users every Sunday night this month when they open the dating app. Here’s how it works: users who opt to participate in Swipe Night will join a party that quickly...
by Vic | Oct 5, 2019 | Branding, Digital Marketing, News, Social Media
Steve Huffman, chief executive of online chat platform Reddit, is now a self-confessed “Supreme Court nerd.” After what the company acknowledges as its “wild” early days, the 35-year-old co-founder is now trying to clean up the edgy website known for provocative...
by Vic | Oct 1, 2019 | Branding, News, Strategies
Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...
by Vic | Oct 1, 2019 | Branding, case-studies, News, Strategies
In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a...
by Vic | Sep 30, 2019 | Branding, News, Strategies
Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed—which first rolled out in Target stores—is now pushing into ecommerce.The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then,...
