Blogs - Signature Brand Factory

Three Digital Trends That Are Shaping Marketing Today

Everyone wants to know which trends are going to shape the next 5-10 years in business. While nobody has an exact read on what is happening, if you look at human behavior, it is generally fairly easy to predict what's around the corner. Thanks to my work in the...

This Vegan Beauty Brand Is Flipping the DTC Model

Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed—which first rolled out in Target stores—is now pushing into ecommerce.The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then,...

How Publishers Are Responding to Ad Blocking

Ad blocking and avoidance have their most immediate effects on publishers that miss out on ad revenues they would otherwise have received from serving content to ad blocking users. Ad avoidance is just one of the reasons the average non-walled-garden publisher is...

Forever 21 Files For Bankruptcy, Will Shutter Over 100 Stores

Forever 21, a teen apparel retailer that expanded aggressively at malls across America as others pulled back, filed for bankruptcy on Sunday evening. The retailer ended months of speculation about the state of its business by announcing that it is seeking bankruptcy...

Dick’s Sporting Goods is turning its focus toward women for growth

Dick's Sporting Goods might be best known as the place for a Little League Baseball coach to stop in for new gloves, a high-school basketball player to buy sneakers or an amateur golfer to pick up a new putter. But the sporting goods retailer, now the last national...

Five Takeaways From Advertising Week New York

Five Takeaways From Advertising Week New YorkAdvertising Week New York is over, and four days uptown felt as long as an never-ending Snapchat ad. If you skipped the conference or couldn't be bothered to fight your way through crosstown traffic, here’s what people were...

5 Email-Marketing Strategies to Conquer Consumer Inaction

5 Email-Marketing Strategies to Conquer Consumer Inaction Email-marketing segmentation has been proven to boost campaign results, and thanks to modern automation features, it’s easier than ever to segment email lists and send highly targeted messages to people based...

Invest, Involve, Integrate: Adding Value To Your Marketing Strategy

In a world of connectivity, relationship marketing proves to be more crucial than ever when it comes to a company’s interactions with its clients and customers. While the traditional form of marketing relies heavily upon transactional, short-term results, relationship...

How Marketing Campaigns Mirror AI Learning And The Human Brain

Remarkably, the design and development of digital marketing campaigns is not much different than the design standard set by today's leading AI learning programs. The world's best AI learning programs — whether they're cloud-based programs such as Amazon's Alexa or...

Juul replaces its CEO and unveils a new marketing strategy as vaping crisis escalates

Juul co-founder Kevin Burns is out as CEO of the embattled maker of e-cigarettes, the company announced Wednesday. He is being replaced by K.C. Crosthwaite, who had been chief growth officer at tobacco company Altria, a major investor in Juul. In that position, he...

How Your Marketing Department Can Skyrocket Your Social Selling Success

Social selling truly is at the intersection of marketing and sales. In any company, the marketing and sales departments are each essentially working toward the same goals: Earn more qualified leads for the company. Close more sales. Grow the business. Yet despite...

How DTC Brands Are Going Green Beyond the Climate Strike

More than 4 million people participated in marches around the world during the first Global Climate Strike. Some of those participants included workers from brands that opted to give employees the opportunity to protest inaction by governments—and corporations—against...

THE NUTS AND BOLTS OF BRANDING