Blogs - Signature Brand Factory

12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season

12 Tactics To Ramp Up Your Holiday Marketing During The Fall Season Most commercial enterprises consider October the official start of the holiday season. Both Halloween and Christmas offer great opportunities for businesses to start the wheels of industry turning on...

Tv’s Most Expensive Commercials For The 2019-’20 Season

The cost to advertise in the NFL hasn’t deflated yet. In a season where the price of a 30-second commercial in a majority of broadcast TV’s premiere shows is on a decline, football remains an anomaly. NBC’s “Sunday Night Football” once again came in at No. 1 on Ad...

Tinder Debuts Swipe Night, Its Apocalyptic Choose-Your-Own-Adventure Series

After much hype, Tinder today debuted Swipe Night, an interactive digital experience that will greet users every Sunday night this month when they open the dating app. Here’s how it works: users who opt to participate in Swipe Night will join a party that quickly...

Reddit, where chaos thrives, tries to clean up to attract ads from big brands

Steve Huffman, chief executive of online chat platform Reddit, is now a self-confessed “Supreme Court nerd.” After what the company acknowledges as its “wild” early days, the 35-year-old co-founder is now trying to clean up the edgy website known for provocative...

How to Set a Marketing Budget in Uncertain Times

Marketers have a unique mix of elements to keep in mind as they set their budgets for 2020. Next year brings the double whammy of a presidential election and the Summer Olympic Games, which means media rates could be higher than usual in certain months. President...

5 Marketing Experts Share Trends to Jump On (and Which to Avoid)

Warren Buffet once told Forbes, “Ultimately, there's one investment that supersedes all others: Invest in yourself." Clearly, he knows a thing or two about investments, so this is great advice for all entrepreneurs. So what is one of the best ways to invest in...

Top Marketing Trends For 2020

With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms,...

The Online Ad World Is Murky. A Group of Companies Wants to Fix That

A group of 16 companies — including leading ad tech firms, ad agencies and publishers — is trying to help clean up the murky world of digital advertising. On Wednesday, the companies called for more visibility into where each dollar is spent in the online advertising...

Ana’s Annual Conference Start. And Nike Confronts A Doping Scandal: Wednesday Wake-Up Call

Meditations on marketingStarting today, brand marketers are shutting themselves off from the outside world to reflect on topics like “The Reawakening of Chipotle” and “The Power of Love at Dunkin.” Don’t laugh: Those are actual conference titles at the Association...

Turning back time: How brands tap into nostalgia to build their future

From Hostess Brands' Twinkies to B&G Foods' Green Giant vegetables, CPG companies are getting sentimental in an effort to cut marketing expenses and urge customers to open their wallets. Few U.S. food brands have managed to survive through a world war, two...

Older People Are Ignored and Distorted in Ageist Marketing, Report Finds

Older consumers, who hold trillions of dollars in spending power and make up a growing portion of the global population, would seem to be a prime target for advertisers. Instead, the demographic is shunned and caricatured in marketing images, perpetuating unrealistic...

The Reinvention Of Modern Email Marketing

In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a...

THE NUTS AND BOLTS OF BRANDING