Blogs - Signature Brand Factory

Multi-Level Marketing Has a Problem: YouTubers Keep Talking About it

Multi-level marketing companies (MLMs) hoping to attract young recruits have a problem — former coaches are taking to YouTube to explain why they quit. MLMs promote the idea that you can make a real income while working flexible hours, mostly from home — Avon and Mary...

How to Make CMOs Choose your Agency among the Others

If you work in a marketing and communication agency, you already know that the CMOs of your possible client companies are the first interlocutors you have to persuade if you want to be chosen among competing agencies. But what are the parameters to take into...

The key to sustaining brand relevance? Continuous transformation

A brand's long-term resiliency requires adaptability to stay in tune with consumer’s changing needs and have the confidence to adjust accordingly. Right now, we’re in a turbulent time of brand transformation. New generations of consumers are seeking fresh, exciting...

What Marketers Need to Know About Deepfakes

Facebook CEO Mark Zuckerberg gives a chilling address, speaking directly to the camera from behind a desk at his company’s base in Menlo Park, California. “Imagine this for a second: One man, with total control of billions of people’s stolen data, all their secrets,...

Danish brewer Carlsberg could soon be selling beer in paper bottles

Danish beer maker Carlsberg unveiled what it says is the first "paper bottle" for beer, made out of sustainably-sourced wood fibers. Carlsberg unveiled its Green Fibre Bottle at the C40 Mayor's Summit in Copenhagen late last week as part of the company's initiative to...

The Top 5 Creative Brand Ideas You Need to Know About Right Now

5. Volkswagen: ‘Movie Star Confidence,' Adam&Eve/DDBVolkswagen vehicles inspire confidence—and recklessness—in their drivers. A series of spots from Adam&Eve/DDB features overly optimistic protagonists wading waist deep into trouble, often as their confused...

5 Actionable Social Media Marketing Tips For Gig Workers

Gig workers who are totally localized (caterers, electricians, painters, plumbers, wedding planners, etc.) often discount the value of using social media for their marketing. Why? Because these platforms are at least national, if not international and what would be a...

The 5 Ingredients of Viral Articles

I never personally liked the idea of hacking. There’s just something dodgy and unrealistic about it. When you hack something, you are breaking into a system via unsavory means. At some point, someone is going to notice and kick you out. Over the past 9 months of...

Apple Told Some Apple TV+ Show Developers Not To Anger China

“Chinese netizens hail Apple’s removal of app that aids HK rioters." That was how the Global Times, a Chinese Communist Party outlet, covered Apple’s removal of HKmap.live, an app that helped Hong Kong protesters track police, from the iOS App Store. It was...

Why Brands Need to Acknowledge Consumers’ Cultural Backgrounds in Premium Content

For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works as follows: Since I understand you and know...

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020

As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle. Instead of finding yourself in the same position—yet again—having survived the...

3 Ways Brands And Agencies Can Work Better Together

As brands from AAA to Zenith gathered at the Association of National Advertisers' "Masters of Marketing" conference, many attendees were quick to discuss the ideal client/agency model. Brands that have been around for decades and are looking for a fresh way to tell...

THE NUTS AND BOLTS OF BRANDING