Blogs - Signature Brand Factory

Popeyes Unabashedly Bashed Chick-fil-A to Promote the Return of its Chicken Sandwich

As it brings back its hit fried chicken sandwich, Popeyes Louisiana Chicken is taking a direct shot at Chick-fil-A’s decision to be closed Sundays. In August, Popeyes hailed the sandwich as its biggest launch in 30 years. That said, not even Popeyes predicted the...

Law Firm SEO Mistakes You Should Avoid

Earlier this month, more than 150 executives from scores of organizations met in New York with thought leaders from The Conference Board to talk about future readiness: how to prepare to thrive in 2025 and beyond. Here, culled from their discussions, is a to-do list...

A Guide to Planning and Marketing Law Firm Events

Relationships are at the heart of every successful law practice. Hosting an event is a great way to strengthen existing client relationships while developing connections with new prospects and potential referral sources. Events offer opportunities to engage on a...

Wine country is struggling to attract visitors. Fires and blackouts aren’t helping

Before it burned to the ground during the 2017 wildfires, the tasting room and headquarters for the Signorello Estate winery in Napa was an ivy-covered, two-story edifice on a hillside, overlooking an expanse of oak trees and vineyards. Although a new tasting room and...

Sony Is Reportedly Trying To Sell Its PlayStation Vue Video Streaming Service

Last year The Motley Fool wondered if Sony’s PlayStation Vue was going to make it in the crowded market of video streaming services offering “skinny bundles” with fewer channels at lower subscription fees. Now The Information reports that Sony is looking at selling...

Amazon Spending For Faster Delivery Slices Profit

The spending binge isn’t over. Amazon Chief Financial Officer Brian Olsavsky said Thursday that the costs of the company’s one-day delivery push will total some $1.5 billion during the holiday quarter. Amazon’s projections for operating income and sales in the period...

Why Trade Shows Are Still Important

If someone tells you trade shows are yesterday’s news, they are making a gross miscalculation. There are no bad marketing strategies. Everyone is unique, and everyone needs a mix that works for them. “All you need is online marketing” is one of the world’s three great...

How To Implement Empathy In Your Marketing Strategy

Nearly a decade ago, research published by the American Psychological Association asserted that creativity at work is largely a result of taking other people’s perspectives into account when addressing challenges. Adam Grant, a management professor at the University...

Trade Show Expert Launches Online Exhibit Marketers Academy

ore than half of exhibiting companies don’t provide training for their exhibit staff, and as many as 86 percent of staffers have never received even one hour of training, according to trade show industry studies conducted by CEIR and Exhibit Surveys Inc.,...

Always removes its Venus symbol and Nike CEO steps down

Always removes Venus symbol from packagingProcter & Gamble’s Always sanitary pad brand is removing the "Venus" symbol, which is widely associated with the female sex, from its packaging, reports the New York Times, in a “nod to transgender and nonbinary...

The Four-Part Formula For Marketing Success

I spend a couple of hours each week helping less experienced chief marketing officers (CMOs). They usually seek my advice looking for quick wins, tips and hacks. By now, I'm used to their sigh of disappointment when I share with them what I've found to be the...

Tripadvisor Selects Mother as Its New Creative Agency

As it travels into new creative territory, TripAdvisor is taking Mother along for the ride. The New York shop will be the travel platform’s global creative agency of record, the companies announced Monday. TripAdvisor began looking for a new creative agency several...

THE NUTS AND BOLTS OF BRANDING