Blogs - Signature Brand Factory

Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform

Facebook’s First Corporate Logo Is All About Differentiating the Company From the Platform It’s a new era at Facebook: On Nov. 4, the tech giant unveiled its first-ever corporate logo, a wordmark meant to represent the company as a whole, including all of its...

After layoffs and a PR disaster, some Blizzard employees are dreading BlizzCon

Employees of Blizzard Entertainment always look forward to BlizzCon, the Irvine-based gaming company’s annual event for fans. Although preparing for it takes weeks of frenzied work, it’s a chance to debut games they’ve been toiling on, and the thousands of fans who...

Why Barbie, a Blimp and a Wienermobile Are Posting on Airbnb

It was a warm August evening in Evanston, Ill., just north of Chicago, when the Wienermobile rolled out the red carpet for a sleepover. Actually, the carpet was green, and not so much carpet as artificial turf. Inside the Wienermobile, the meat brand Oscar Mayer’s...

Delta Says it’s Bringing Sexuality back to some Scenes in ‘Booksmart,’ ‘Rocketman’

Delta Air Lines said Friday night it would immediately begin showing versions of the films "Booksmart" and "Rocketman" that include scenes covering girls' sexuality and gay identity. The scenes had previously been omitted from in-flight showings. The airline...

Coca-Cola CEO praises ‘consumer-centric’ innovation as Coke brand grows

Coca-Cola praises marketing investment for helping to shift consumer mindsets about the soft drink company and its namesake brand.The Coca-Cola Company is seeing strong growth thanks to innovations across its portfolio, including on its namesake Coca-Cola brand, which...

Content Marketing For Law Firms (Hint: Legal Content Doesn’t Have To Be Boring)

The legal industry often gets stereotyped as being strict, stuffy and boring. With this in mind, law firms often struggle to create content that both adheres to industry guidelines and is compelling enough to entice potential clients to hire them. After all, there are...

Google is Buying Fitbit: Now what?

Google is buying Fitbit and the reasons why are both simple and complicated. It’s the kind of big acquisition Google has done before (more money than YouTube, less than Nest or DoubleClick), but this one seems to have struck a particular nerve. My Twitter replies are...

4 Digital Marketing Strategies Every Law Firm Should Be Using

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition.Keeping a law firm’s site at the top of the SERPs is more complicated than it was even a few years ago, but...

Is Your Business Ready for 2025? Here’s a Checklist

Earlier this month, more than 150 executives from scores of organizations met in New York with thought leaders from The Conference Board to talk about future readiness: how to prepare to thrive in 2025 and beyond. Here, culled from their discussions, is a to-do list...

How to Get PR and Marketing on the Same Page

The concept of integrated marketing communications—advertising and PR working together every step of the way—is not new. But getting communications and creative teams on the same page is more important than ever in an age where one PR misstep can derail even the most...

How Law Firms Can Establish a Successful Niche

Finding a legal niche can be a successful strategy for a group of recent law school graduates starting a law firm or an established law firm wanting to bring in more clients. The number of law firms or lawyers handling many areas of the law is shrinking. While you can...

Amazon will now deliver your grocery order for free — and within an hour

Amazon is rolling out free grocery delivery to Prime members, raising the bar at a time when competition is already at a high point. The retail and logistics behemoth announced Tuesday that Prime members will get free, fast delivery from AmazonFresh and Whole Foods...

THE NUTS AND BOLTS OF BRANDING